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Ha-Kdera: The Cauldron
"Ha-Kdera" / "The Cauldron" is a series of 5 cereals: Rice, quinoa, buckwheat, groat and wheat. Each sack contains 3 KG of the cereal to satisfy the whole family all together.
The illustrations on the sacks are inspired by table cloth embroidery, while each design is inspired by the traditional elements of the origin area of the particular cereal:
Basmati rice - India, Quinoa- South america, buckwheat - Eastern Europe, Groat - Tibet, Wheat - Middle east.
Both the structure of the sack and the embroidery design are giving a warm feeling of traditional family dinner.
The project was featured in Packaging of the world website.
Student project: 3rd year packaging course, H.I.T
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