SIRAZ
Student project: 4th year final project, H.I.T
"SIRAZ" is a natural hair care company that uses natural materials and ancient Slavic methods, whose principles are based on Slavic mythology.
SIRAZ = Sira-Zemlya / Mother Earth.
In Slavic mythology, hair has great importance - it is considered to contain the person's energy of life. Therefore, from ancient days to the present day, Eastern European women make hair masks on their own, according to popular recipes that pass throughout their culture from generation to generation, which include a variety of plants and other natural substances, according to the ways of mythological godess Sira-Zemlya, a.k.a Mother Earth.
Many Western women are beginning to understand that chemical preparations for hair care are doing more harm than good, and are now looking for alternatives with natural methods. As a result, they develop interest in popular Eastern European methods that prove their effectiveness to this day. The SIRAZ brand provides natural ingredients and ancient Slavic recipes for self-grooming natural hair care masks.
The project was chosen to participate at the graduate final project exhibition of the H.I.T design academy (2017).
