Skipass
Various design projects for Skipass.
Skipass is a ski/snowboard equipment company which owns 2 stores in Israel.
My first challenge when working for Skipass was making a whole new graphic language, starting with their first sale for the season. The brand qualities are: Young, "wintery", having high quality products, fun and modern.
I chose to use the combination of the wintery purple-turquoise colors. Even so, to get each campaign it's own individuality, I designed new graphic elements for each campaign, while keeping some of the purple-turqouse gradient for the recognition of the Skipass brand. In campaigns focusing on one of the brands sold in the stores, I used mostly graphic elements characterising the brand, while still keeping some of the graphic language of Skipass itself. Some of work was made for collaborations with different companies, such as "iCast", "Wow" and "Skideal".
My work for Skipass included both print and digital design. I was in charge of the design of several websites the company owns, newsletters, advertisements for facebook/instagram/google and the store application.
