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Top Beauty

Brand design for Super-Pharm: Designed while working at "Talking Brands"

"Top Beauty" is Super-Pharm's new cosmetic brand. A graphic language had to be developed for the brand, to properly reflect its qualities: Feminine, gentle, prestigious and with the market positioning as one of the leading cosmetic brands while visually standing out from them. 

 

My idea was to reference the dance world, using pink ribbons, stating that the concept of top beauty is the gentle beauty of a dancer, and every women can attribute that beauty to herself using the cosmetics. 

 

Eventually, a different graphic language was chosen, which takes its reference from flowers and love. I worked on making the initial sketches for this grahic language, on presentations for the Super-Pharm managers and the brand book. 

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